Meeting Present and Emerging Strategic Human Resource Challenges
Manager is a person in charge of others and is responsible for the timely and correct execution of actions that promote his or her unit’s success. Line employees are involved directly in producing the company’s good(s) or delivering service(s). Staff employees are employees who support line employees, for example people who work in the HR department. Senior employees have been with the company longer and have more responsibility than junior employees. Exempt employees (salaried employees) do not receive extra pay for overtime work (beyond 40 hours per week). Nonexempt employees do receive overtime compensation. (Balkin et al, 2016, 30-31.)
Environmental Challenges
- Rapid change
- The internet revolution
- Workforce diversity
- Globalization
- Evolving work and family roles
- Skill shortages and the rise of the service sector
- Natural disasters and terrorism
Environmental challenges are forces external to firm that affect the firm’s performance but are beyond the control of management. (1) Rapid change brings out many challenges such as competing with new companies, and managing the stress that change opposes. (2) The internet revolution is one of the most important environmental changes and challenges. Internet creates need for necessitating greater written communication skills, for example writing e-mails. Also dealing with information overflow and adapting to changing labor market. Internet is creating an open labor market globally and information may be obtained quickly and inexpensively. Online learning is becoming more usual, replacing the traditional classroom training. HR department’s focus is shifting more towards management, because the internet enables firms to handle many operational HR details much more quickly and efficiently. (3) Workforce diversity. (4) Globalization is opposes changes is company culture, arising worldwide recruiting, global alliances, a virtual workforce, and wage competition. (5) Legislation has become a more important challenge for companies to act in limits of the law. (6) Evolving work and family roles and for example the rise of dual career families in which both members or a couple work. (7) Skill shortages and the rise of the service sector, as technology has replaced occupations in manufacturing field. (8) Natural disasters and terrorism is also one of the considerable environmental challenges. Organizational challenges are concerns or problems internal to a firm, often a by-product if environmental forces. (Balkin et al, 2016, 31-38.)
Competitive Position: Cost, Quality, or Distinctive Capabilities
Effective HR policies can impact an organization’s competitive position by controlling costs, improving quality, and creating distinctive capabilities. Total quality management (TQM) is an organization-wide approach to improving the quality of all the processes that lead to a final product or service. Decentralization is transferring responsibility and decision-making authority from a central office to people and locations closer to the situation that demands attention. Downsizing is a reduction in a company’s workforce to improve its bottom line. Organizational restructuring refers to tall organization’s management levels becoming flatter as companies reduce the number of people between the chief executive officer (CEO) and the lowest-ranking employee in an effort to become more competitive. Self-managed work teams refers to traditional system of individual employees reporting to a single boss (who oversees a group of three to seven subordinates) is being replaced in some organizations by the self-managed team system. There has been also growth of small businesses considering the specific industry. Unfortunately, small businesses face a high risk of failure. (Balkin et al, 2016, 38-40.)
Organizational culture refers to the basic assumptions and beliefs shared by members of an organization. These beliefs operate unconsciously and define in a basic taken-for-granted fashion an organization’s view of itself and its environment. The key elements of organizational culture are: observed behavioral regularities, the norms in work groups, the dominant values in organization, the philosophy that quides organization’s policy, the rules of the game for getting along in the organization, and the feeling or climate that is conveyed in an organization. Firms that make cultural adjustments to keep up with environmental changes are likely to outperform those whose culture is rigid and unresponsive to external jolts. Rapidly changing technology, in specific informational technology, is changing human resources. These technologies, coupled with the rise of internet have impacted businesses in a number of ways: the rise of telecommuting; the ethics of proper data use; electronic monitoring; medical testing; and an increase in egalitarianism. Organizational structures are becoming more egalitarian, meaning that power and authority are spread more evenly among all employees. Implications of rapidly changing technologies brings many challenges for human resources. For example, internal security, data security, outsourcing (=subcontracting work to an outside company that specializes in and is more efficient at doing that kind of work), and product integrity. (Balkin et al, 2016, 41-45.)
Individual Challenges
Individual challenges are human resource issues that address the decisions most pertinent to individual employees. The most important individual challenges today are: matching people and organizations, ethics, and social responsibility, productivity, empowerment, brain drain, and job security. Productivity is a measure of how much value individual employees add to the goods or services that the organization produces. From HR perspective productivity is affected by ability, motivation, and quality of working life. Employee ability is competence in performing a job and can be improved through hiring and placement processes. Motivation refers to a person’s desire to do the best possible job or to exert maximum effort to perform assigned tasks. Motivation energizes, directs, and sustains human behavior. Employees are likely to choose a firm and stay there if they believe that if offers high quality of working life. Quality of working life is a measure of how safe and satisfied employees feel with their jobs. (Balkin et al, 2016, 45-47.)
Empowerment refers to providing workers with the skills and authority to make decisions that would traditionally be made by managers. Many firms have reduced employee dependence on superiors, placing more emphasis on individual control over the work that needs to be done. The goals is to have employees enthusiastic, committed, who perform their work ably because they believe in it and enjoy doing it (internal control). Brain drain is the loss of high-talent key personnel to competitors or start-up ventures. This is a major challenge, because organizational success in becoming more dependent on knowledge held by specific employees. Brain drain in national level is a major problem for developing countries, because the best educated tend to leave. Job insecurity refers to employees not able to count on steady job and regular promotions, in fast changing environment. Layoffs have become essential in age of cutthroat competition, regardless of the company’s success. (Balkin et al, 2016, 47-48.)
Strategic HR Planning: Benefits & Challenges
Strategic human resource (HR) planning refers to the process of formulating HR strategies and establishing programs or tactics to implement them. When done correctly strategic HR planning has many direct and indirect benefits to the company. For example, encouragement of proactive rather than reactive behavior. Proactive means looking ahead and developing a vision of where the company wants to be and how it can use its human resources to get there. Explicit communication of company goals, focused set of objectives that capitalizes on its special talents and know-how. Stimulation of critical thinking and ongoing examination of assumptions. Identification of gaps between current situation and future vision. Encouragement of line manager’s participation. Identification of HR constraints and opportunities. Creation of common bonds, strong sense of ‘’who we are’’. (Balkin et al, 2016, 49-50.)
Developing HR strategy includes several important challenges. Maintaining competitive advantage, which tends to be short-lived. Developing strategies that sustain competitive advantages, for example maximizing employees’ potential through carefully developed career ladders. Reinforcing overall business strategy. Avoiding excessive concentration on day-to-day problems but focusing on long-term direction of the business. Developing HR strategies suited to unique organizational features for example culture, history, and leadership style. Coping with the environment and change. Securing management commitment, and support to HR strategies. Translating the strategic plan in to action. Combining the intended and emergent strategies together. Accommodating change to strategic HR plans to respond to changes quickly. (Balkin et al, 2016, 50-52.)
Strategic HR Choices
Strategic HR choices are the options available to a firm in designing its human resources system. Work flows are the ways tasks are organized to meet production or service goals. They can emphasize: efficiency or innovation, control or flexibility, explicit job descriptions or broad job classes, and detailed work planning versus loose work planning. Staffing is HR activity that secures the right employees at the right place at the right time: recruiting, selecting, and socializing employees. These include internal recruiting versus external recruitment, supervisors making hiring decisions versus centralizing these decisions in the HR department, emphasizing good fit between the applicant and firm versus hiring most knowledgeable regardless of interpersonal considerations, and informal hiring versus formal and systematic approach to hiring. (Balkin et al, 2016, 52.)
Employee separations occur when employees leave the firm, either voluntarily or involuntarily. Separations can be handled by use of voluntary inducements (e.g. early retirement packages) to downsize versus layoffs. Hiring freeze to avoid layoffs versus recruiting employees as needed, and possibly laying off current employees. Providing continuing support to terminated employees versus leaving them for themselves. Making commitment to rehire versus avoiding any type of rehiring. Performance appraisals are managers assessing how well employees are carrying out their assigned duties. Strategic choices concerning appraisals include customized versus uniform appraisal procedures, developmental appraisals versus control-oriented appraisals, multipurpose appraisals versus narrow focus appraisals, multiple inputs for appraisals (supervisors, peers, subordinates) versus supervisory input only. Training and development activities are designed to help organization to meet skill requirements and help employees to maximize their potential. Strategic choices include individual or team-based training, on-the-job training or external training, job-specific training versus generic training emphasizing flexibility, ‘’buy’’ skills by hiring experiences workers at higher wage or ‘’make’’ skills by providing training to less experiences workers hired with lower wage. (Balkin et al, 2016, 54.)
Compensation is the payment employee receives in exchange for their labor. Strategic HR choices include: fixed versus variable pay, job-based versus individual pay, seniority versus performance based pay, centralized versus decentralized pay decisions.Employee and labor relations refer to the interaction between workers and management. Strategic choices include top-down communication versus bottom-up communication and feedback, union suppression versus union acceptance, adversarial approach versus enlightened management. Employee rights concern the relationship between the organization and individual employees. Strategic choices include emphasis on discipline to reduce mistakes versus emphasis on preventive action to reduce mistakes, protecting employer’s interests versus policies that emphasize protecting employee’s interests, informal ethical standards versus explicit ethical codes and enforcement procedures. International management, how to manage human resources on a global basis. Creating global company culture versus adapting to local culture, relying on expatriates versus relying on country nationals, repatriation agreement versus no formal repatriation agreement, universal company policies versus country-specific company policies. (Balkin et al, 2016, 54-55.)
Fit with Organizational Strategies
Corporate strategy is the mix of businesses a corporation decides to hold and the flow of resources among these businesses. Business unit strategy is the formulation and implementation of strategies by a firm that is relatively autonomous, even if it is part of larger corporation. There are two major types of corporate strategies and matching HR strategies. (1) Corporations adopting evolutionary business strategy engage in aggressive acquisition of new businesses, even if these are totally unrelated to one another. (2) Corporations adopting a steady-state strategy are very choosy about how they grow. They avoid acquiring businesses outside their industry or even in companies within the same industry but different from them.
Porter (Porter’s business unit strategy) identified three types of business unit strategies that help a firm to cope with competitive forces and outperform other firms in the industry. The overall cost leadership strategy is aimed at gaining a competitive advantage through lower costs. A differentiation business strategy attempts to achieve competitive advantage by creating a product or service that is perceived as being unique. The focus strategy relies on both low-cost position and differentiation, with the objective of serving a narrow target market better than other firms. The firm seeks to achieve differentiation either from better meeting the needs of particular target, or from lowering costs in serving this target, or both.Miles and Snow (Miles and Snows business strategies) created another classification of business unit strategies. They characterized successful businesses as adopting either a defender or a prospector strategy. Defenders are conservative business units that prefer to maintain a secure position in relatively stable product or service areas instead of looking to expand into uncharted territory. Unlike defenders, prospectors emphasize growth and innovation, development of new products, and an eagerness to be the first in new-product or market areas, even if some of these efforts fail. (Balkin et al, 2016, 56-57.)
Case
Unethical Practices
According to the article (BBC 2016) BBC Panorama investigation uncovered that in factories in Turkey Syrian refugee children have been making clothes for Marks and Spencer and online retailer Asos. Adult refugees were also found working illegally on Zara and Mango jeans. All brands claim that they carefully monitor their supply chains and do not tolerate the exploitation of refugees or children. The refugees often earn well below the minimum wage. The youngest that was found was 15 years old working more than 12 hours a day. (BBC 2016.) Subcontracting work to an outside company involves many challenges for companies, especially if the supplier operates in a remote location. Companies have to monitor as well as possible continually the suppliers’ operations and practices. Companies should also carefully choose their suppliers and communicate their values and expectations to them. Establishing a code of conduct may be an effective approach to ensure the supplier commits to the practices on the company outsourcing.
The brands are ultimately responsible for activities of their suppliers. It can be very hurtful to brands image if some unethical practices are uncovered and can label brand permanently in customers eyes. Marks and Spencer claimed that their inspector had not found a single Syrian refugee working in its supply chain in Turkey, but Panorama found seven Syrians working in one of their main factories (BBC 2016). I consider that the brand is trying to avoid taking responsibility in their actions. As soon as something like this is discovered brands should immediately act to change these problematic practices and admit that they were in the wrong. As Danielle McMullan from Business & Human Right Resource Center states ‘’It’s not enough to say we didn’t know about this, it’s not our fault’’ (BBC 2016).
Article 1
Ethical sourcing is sourcing activities at the highest standards of responsible, sustainable and socially aware business practice. Companies include ethical sourcing policies in their standards and principles. The goal of this is to ensure the ethical production. One part of it is protecting brand reputation. It is also a possibility to gain competitive advantage, especially if the competitive companies fail to source ethically. Emphasize on ethical sourcing policies is essential, as there is globally low-cost sources of supply available. Kearney (2013) introduces 10 principles for ethical sourcing in supply management. Learn from industry case studies in applying proactive, dynamic supplier vetting and auditing of your suppliers and their vendors. Leverage available business information as a first pass risk assessment of your supply chain. Go beyond formal scheduled site visits. Get an acceptance from your suppliers that you may audit their business (physically or remotely) unannounced. Mandate, or encourage best ethical sourcing practice among your tier one suppliers’ own management of their vendors. Leverage technology to audit and analyse supplier business practice. (Kearney 2013.)
Article 2
Unethical Sourcing
Due to pressure to meet fast fashion unrealistic deadlines, quick turnarounds and low overheads, women working in Asian factories supplying Gap ja H&M are being sexually and physically abused (). More than 540 workers from those factories have described incidents of threats and abuse according to Global Labor Justice reports on gender-based violence in Gap and H&M garment supply chains. Most of the cases are not reports due to the fear of retaliation in the workplace. Gap and H&M told that they would investigate the allegations and welcome initiatives to address violence. Jennifer Rosenbaum, US director of Global Labour Justice said, that this is an outcome of the global supply chain structure, and the fast fashion supply chain model creates unreasonable production targets resulting in workers unpaid overtime and working fast under extreme pressure. In one factory in India a female worker says that she was grabbed by the hair and punched, and then abused verbally. (Hodal, 2018.) When I first found out this information and H&M unethical practices, I was shocked. I had been a regular customer for the brand, and I felt very remorseful for supporting that kind of practice. Since the unethical practices were revealed to the media, I have not bought anything form this brand since it now labelled in my brain as a unethical company.
References
Balkin, D.B., Cardy, R.L. & Gomez-Mejia, L.R. 2016. Managing Human Resources. Global Edition 8th ed. Pearson. London. pp. 29-64.
BBC 2016. Child refugees in Turkey making clothes for UK shops. URL: https://www.bbc.com/news/business-37716463. Accessed: 10 May 2020.
Hodal, K. 2018. Abuse in daily reality for female garment workers for Gap and H&M says report. URL: https://www.theguardian.com/global-development/2018/jun/05/female-garment-workers-gap-hm-south-asia. Accessed: 10 May 2020.
Kearney, D. 2013. Ten tips and principles for ethical sourcing in supplier management URL: https://www.cips.org/documents/about%20cips/news/ten-tips.pdf. Accessed: 10 May 2020.